Barnes and Noble Move

There is an obvious connection between foot traffic and sales. It is common sense to suppose that the more people that walk past or into a store potentially increase sales from increased exposure. Fortunately for Woodland Mall stores, foot traffic will definitely increase in the years to come. Why? Its simple. Barnes and Noble is relocating itself from on 28th street to being included in the mall. Perfect for the other retailers, such as JCPenney where I work.

The first time I heard about the move it was from one of my bosses. He was excited because it would increase the number of people that come to the mall since book stores generate foot traffic. Oh, we can sit here and debate the intelligence of the move on behalf of Barnes and Noble, but don't forget that the store has to compete with Schuler's down the road. A bookstore that has ambience down to a science.That part is not up for discussion at the moment. The interesting part is that Barnes and Noble has discovered an error in their location and are taking steps to fix it. The 28th street location is behind restaurants and set back from the road. If you aren't looking for it, it is possible to miss it. How that is possible is unknown considering that it is a huge store. But, I know that it has since I missed it the first time I ever went down 28th street.

Location is key as I've said before, and I applaud Barnes and Noble for realizing and then ACTING on that realization. Information isn't enough...it must be followed by an action.